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Color

Our colors say a lot about who we are. They help identify us at a glance and set the tone for our communications, whether that’s bold and powerful, or inspirational and passionate.
Our core colors should be visible in all communications, including publication covers, website pages, billboards, posters, digital and print advertisements, formal invitations, and recruitment materials.
 

Core Colors

large color swatch of Tulane Green Tulane Green
Pantone 626
C | 80
M | 18
Y | 56
K | 54

R | 40
G | 92
B | 77

Web 336666

large color swatch of Tulane Blue Tulane Blue
Pantone 297
C | 52
M | 0
Y | 1
K | 0

R | 113
G | 197
B | 232

Web 71C5E8

 

Neutral, Chromatic and Accent Colors

Our neutral palette perfectly complements our core colors and consists of muted hues. They give our brand a traditional and light aesthetic that’s subtle yet modern and strong, allowing the main visual message to stand out.

Our chromatic palette consists of saturated and vibrant hues, which adds balance and flexibility to our communications. They complement our other palettes and, applied sparingly, can be used to great effect for callouts and small accents.

The accent color group should be used sparingly, never as the dominant color in a piece. These colors are meant to be complimentary to the core, neutral and chromatic groups and are only to be used to add an “accent” to any design.

Neutral

Small color swatch of gibson stoneGibson Stone
7485
C | 18
M | 4
Y | 31
K | 0
R | 210
G | 221
B | 187
Web D0DEBB
Small color swatch of marble blockMarble Block
Pantone 430
C | 33
M | 18
Y | 13
K | 40
R | 124
G | 135
B | 142
Web 7C878E
small color swatch of delta blueDelta Blue
Pantone 290
C | 23
M | 0
Y | 1
K | 0
R | 185
G | 217
B | 235
Web B9D9EB
small color swatch of spanish mossSpanish Moss
Pantone 425
C | 48
M | 29
Y | 26
K | 76
R | 84
G | 88
B | 90
Web 54585A
small color swatch of crisp linenCrisp Linen

C | 0
M | 0
Y | 0
K | 0
R | 255
G | 255
B | 255
Web FFFFFF

small color swatch of iron balconyIron Balcony

C | 0
M | 0
Y | 0
K | 100
R | 0
G | 0
B | 0
Web 000000

Chromatic

Small color swatch of oak leafOak Leaf
Pantone 349
C | 90
M | 12
Y | 95
K | 40
R | 4
G | 106
B | 56
Web 046A38
small color swatch of mardi gras greenMardi Gras
Pantone 368
C | 65
M | 0
Y | 100
K | 0
R | 120
G | 190
B | 32
Web 78BE20
small color swatch of fountaine bleauFountaine Bleau
Pantone 279
C | 68
M | 34
Y | 0
K | 0
R | 65
G | 143
B | 222
Web 418FDE
small color swatch of medallion goldMedallion
Pantone 110
C | 2
M | 22
Y | 100
K | 8
R | 218
G | 170
B | 0
Web CC9900
Small color swatch of nouvelle blueNouvelle Blue
Pantone 640
C | 100
M | 10
Y | 3
K | 16
R | 0
G | 130
B | 18
Web 0082BA
Small color swatch of avenue blueAvenue Blue
Pantone 7462
C | 100
M | 48
Y | 6
K | 30
R | 0
G | 85
B | 140
Web 00558C

Accent

Small color swatch of Crawfest redCrawfest
Pantone 186
C | 2
M | 100
Y | 85
K | 6
R | 200
G | 16
B | 46
Web CC0033
small color swatch of azaleaAzalea
Pantone 7423
C | 0
M | 73
Y | 15
K | 0
R | 224
G | 98
B | 135
Web CC6699
small color swatch of daisyDaisy
Pantone 106
C | 0
M | 0
Y | 75
K | 0
R | 249
G | 229
B | 71
Web FFCC33
small color swatch of storm shutterStorm Shutter
Pantone 3145
C | 100
M | 36
Y | 38
K | 7
R | 0
G | 117
B | 141
Web 00778B
       

 

Sample Type Settings

Using type thoughtfully is crucial to making our designs look professional. These examples show typography that’s consistent and effective.

A screenshot of how to use very typesettings for fonts, such as callout text, headlines, bold sections, etc.