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Personality

Tulane University, like an individual, has a personality with certain traits. When you craft content with these traits in mind and draw guidance from our Messaging Map, you’ll be able to authentically convey the Tulane brand in communications. Each of our brand’s personality traits has been deliberately chosen because it reflects our university’s spirit.

The language that expands on these six traits is less like a dictionary definition and more like an expression of how these ideas shape the tone of our communications and guide our brand voice.

Brave
blazing trails and pushing beyond what’s comfortable

Optimistic
resilient, undaunted by barriers

Inspired
energetic and imaginative, rallying around passions

Purpose-driven
motivated by commitment and intention

Unconventional
uninhibited, colorful and free of constraints

Sophisticated
worldly, open to and embracing differences