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Creative & Marketing

Our staff helps you stand apart by creating strategic and compelling communications plans that promote and embody the spirit of Tulane. Tulane is a place where being different is how we make a difference, and every story has the potential to inspire our various audiences. Whether it’s in an ad or at an event, our team helps you tell your story. Our scope of work includes: communications audits and assessments; brand strategy development and implementation; coordinated digital, print and experiential storytelling and positioning; ad campaigns, including TV, digital and print communication.

WHAT WE DO

Creative

The creative team works with our communications and marketing staff to implement the Tulane brand. We produce a wide range of print and digital projects that bring our story to life on campus and in the wider university community. Our scope of work includes:

  • University visual identity and branding across campus
  • Photography and video
  • Printed and digital marketing materials
  • Major university announcements, programs and events

 

Marketing

The marketing department is responsible for putting the Tulane brand into practice. From internal messaging to external advertising campaigns, we work closely with the creative team on high-level university communications and projects. Our scope of work includes:

  • Brand advertising campaigns
  • Communications assessments and marketing plans
  • University print and digital communications
  • Brand training and workshops​
Special Projects

The communications and marketing staff produces many campus-wide campaigns, exhibits and community events. Our work includes:

  • Various special events such as Unified Commencement, Wave Goodbye, Wave of Green: a faculty and staff day of service, and the President’s Homecoming Town Hall. 
  • The President's Academic Year in Review: an annual coordinated print and digital campaign promoting the accomplishments of Tulane faculty, staff, students and alumni.  
  • Tulane's Tricentennial campaign celebrating the 300th anniversary of New Orleans.
  • Launching a new brand roll out for the School of Professional Advancement.
  • Katrina & Beyond: Looking Back, Moving Forward, a special exhibit chronicling the university's survival in the aftermath of Hurricane Katrina, and the ten years following.
Publications

We produce the award-winning quarterly alumni magazine, Tulane, which goes to over 100,000 alumni, parents and other Tulane affiliates. Established in 1928, then-called Tulanian, it features human-interest stories on the people of our university. Our office also produces school-based publications, including Tulane Medicine and Tulane Lawyer. 

Work With Us

Before we get to work, we ask that constituents provide us with important information about their project. In order to adequately service needs across the university, our office may not be able to accept projects that do not meet certain guidelines, including but not limited to, scope of work, timeline or content provided. To keep projects on schedule, it is essential that clients adhere to the production schedule provided by university marketing.

If you have any additional questions about how to work with us, please contact marketing@tulane.edu. To start a project with our team, complete the project request form. We look forward to working with you on your next project.