Tulane University Communications & Marketing maintains the university’s official Social Media Index and Facebook page (as well as other platforms, such as the university YouTube channel). To get your institutional social media listed on these pages, your page/account must adhere to the following guidelines as recommended by the Office of University Communications & Marketing.
Also, please view the separate policy concerning comments posted by individual users to university social media.
Guidelines for Institutional Use of Social Media
If your group is listed on the Tulane University A to Z index, then your group is eligible to be included on the university’s official Social Media Index and Facebook page, as long as you are following these guidelines and best practices.
- Protect confidential and proprietary information: Do not post confidential or proprietary information about Tulane or its students, employees or alumni. Employees must follow the applicable federal requirements such as FERPA, HIPAA and NCAA regulations. Adhere to all applicable university privacy and confidentiality policies.
- Respect copyright and fair use: Be mindful of the copyright and intellectual property rights of others and of the university.
- Comply with the trademark, logo and use policy: The university's trademarks are intended to present a positive image of Tulane, and may not be altered in any way. Nor can the university's trademarks be used in the name of a business, logo, in promoting services or on a product in a way that could state or imply an endorsement by the university.
- Terms of service: Obey the Terms of Service of any social media platform employed.
- Have a point of contact registered with University Communications & Marketing: All institutional pages/accounts should have an appointed employee who is responsible for content.
- Have a plan: Departments should plan in advance what kind of messages they want to send, what kind of audience they want to build and what their goals are for social media. Develop a strategy for keeping information on social media sites up-to-date. Contact us at firstname.lastname@example.org if you’d like assistance in creating a social media strategy. It is strongly recommended that this strategy be reviewed and approved by the departmental head before implementation.
- Follow the proper naming conventions: When naming your Fan Page, do not name your page in such a way that it might be confused with a general page representing the entire university, or with any other university unit. Currently, Facebook page names are permanent, so think in terms of generality and longevity.
- Link back to the university: Whenever possible, link back to your Tulane website. Ideally, posts should redirect a visitor to content that resides within the Tulane web environment.
- Protect the institutional voice: Posts on social media sites should protect the university’s institutional voice by remaining professional in tone and in good taste. No individual Tulane unit should construe its social media site as representing the university as a whole. Consider this when naming pages or accounts, selecting a profile picture or icon, and selecting content to post—names, profile images and posts should all be clearly linked to the particular department or unit rather than to the institution as a whole.
- Strive for accuracy: Get the facts straight before posting them on social media. Review content for grammatical and spelling errors.
- Be respectful: Understand that content contributed to a social media site could encourage comments or discussion of opposing ideas. Responses should be considered carefully in light of how they would reflect on the poster and/or the university and its institutional voice. When in doubt, your supervisor should be consulted.
- Think twice before posting: Consider what could happen if a post becomes widely known and how that may reflect both on the poster and the university. Search engines can turn up posts years after they are created, and comments can be forwarded or copied. If you wouldn’t say it in public, consider whether you should post it online. If you are unsure about posting something or responding to a comment, ask your supervisor for input or contact University Communications & Marketing at 504-865-5210.
- Remember your audience: Be aware that a presence in the social media world is or easily can be made available to the public at large. This includes prospective students, current students, current employers, colleagues and peers. Consider this before publishing to ensure the post will not alienate, harm or provoke any of these groups.
- On personal sites, identify your views as your own: If you identify yourself as a Tulane faculty or staff member online, you must make it clear that the views expressed are not necessarily those of the institution.