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Creative Style Guide

These creative style guidelines have been developed to ensure consistency and to provide detailed instructions on how to execute.

Tulane's brand is strongest at the institutional level and it's in the best interest of all units, with few exceptions, to align with university brand standards for greater brand recognition and credibility.

The following guidelines provide detailed usage instructions including — typography, color palette, graphic elements and digital content.

Any questions or requests for exceptions can be submitted to creative@tulane.edu.