We seek to tell a consistent, authentic story about Tulane University, so that our audiences understand what makes us unique. More specifically, we want to reach more potential students and position Tulane as a first-choice college, so that we meet our enrollment goals and increase the caliber of our student body.
Our Brand’s Foundation
Our brand is how we express the essence of our college to our audiences. But before we do that, we need to have a consistent understanding of who we are. The elements on the following pages are part of our foundation. They’re the starting point from which we build our brand.