We must ensure that the brand’s core message resonates with our primary audiences. We prioritized these varied audiences and identified the messages for each.
The Tulane Community
Objectives Unify and build alignment
Create alignment with and energy for the brand story. Inspire internal audiences, loyal alumni and passionate donors to connect them to the vision and message.
Tulane Prospects
Introduce and attract
Attract, recruit and retain the right students, faculty and researchers (and encourage donors) by creating an understanding of who Tulane is and what it stands for.
The Underengaged
Reengage and boost pride
Reestablish connections to Tulane that are deep, meaningful and emotional. Bring those who have become disconnected along with the vision for where Tulane is going, so that they feel included.
Influential Leaders
Generate support and investment
Establish a strong reputation within markets, boosting overall visibility and a more widespread appreciation for Tulane’s work and reach.
The Public
Shape perceptions and inform
Build awareness and visibility, strengthening relationships and establishing a strong, positive perception of the university.
