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We must ensure that the brand’s core message resonates with our primary audiences. We prioritized these varied audiences and identified the messages for each.
The Tulane Community
- Objectives Unify and build alignment
- Create alignment with and energy for the brand story. Inspire internal audiences, loyal alumni and passionate donors to connect them to the vision and message.
- Introduce and attract
- Attract, recruit and retain the right students, faculty and researchers (and encourage donors) by creating an understanding of who Tulane is and what it stands for.
- Reengage and boost pride
- Reestablish connections to Tulane that are deep, meaningful and emotional. Bring those who have become disconnected along with the vision for where Tulane is going, so that they feel included.
- Generate support and investment
- Establish a strong reputation within markets, boosting overall visibility and a more widespread appreciation for Tulane’s work and reach.
- Shape perceptions and inform
- Build awareness and visibility, strengthening relationships and establishing a strong, positive perception of the university.