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We must ensure that the brand’s core message resonates with our primary audiences. We prioritized these varied audiences and identified the messages for each.

Audience chart of people who receive messages from Tulane.

The Tulane Community

  • Objectives Unify and build alignment
  • Create alignment with and energy for the brand story. Inspire internal audiences, loyal alumni and passionate donors to connect them to the vision and message.

Tulane Prospects

  • Introduce and attract
  • Attract, recruit and retain the right students, faculty and researchers (and encourage donors) by creating an understanding of who Tulane is and what it stands for.

The Underengaged

  • Reengage and boost pride
  • Reestablish connections to Tulane that are deep, meaningful and emotional. Bring those who have become disconnected along with the vision for where Tulane is going, so that they feel included.

Influential Leaders

  • Generate support and investment
  • Establish a strong reputation within markets, boosting overall visibility and a more widespread appreciation for Tulane’s work and reach.

The Public

  • Shape perceptions and inform
  • Build awareness and visibility, strengthening relationships and establishing a strong, positive perception of the university.