Tulane University, like an individual, has a personality with certain traits. When you craft content with these traits in mind and draw guidance from our Messaging Map, you’ll be able to authentically convey the Tulane brand in communications. Each of our brand’s personality traits has been deliberately chosen because it reflects our university’s spirit.
The language that expands on these six traits is less like a dictionary definition and more like an expression of how these ideas shape the tone of our communications and guide our brand voice.
blazing trails and pushing beyond what’s comfortable
resilient, undaunted by barriers
energetic and imaginative, rallying around passions
motivated by commitment and intention
uninhibited, colorful and free of constraints
worldly, open to and embracing differences