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New Brand & Identity

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What is a brand?

Our brand is so much more than a logo, a font or a set of colors. It defines who we are, what we say and how we act. It’s how we see ourselves, and how we want other people to see us.

Our Goals

We seek to tell a consistent, authentic story about Tulane University, so that our audiences understand what makes us unique. More specifically, we want to reach more potential students and position Tulane as a first-choice college, so that we meet our enrollment goals and increase the caliber of our student body.

Our Brand’s Foundation

Our brand is how we express the essence of our college to our audiences. But before we do that, we need to have a consistent understanding of who we are. The elements on the following pages are part of our foundation. They’re the starting point from which we build our brand.