Departmental Guidelines

Getting Started

All social media accounts affiliated with the university must uphold the Tulane brand and reputation. Use of the account must be professional, align with university priorities, and comply with all policies set forth by the individual social media platforms.

To ensure that all social media accounts align with University policies, any Tulane department or organization that would like to set up social media accounts must get approval from University Communications and Marketing.

Before setting up a social media account, consider the following questions:

  • Is there an existing communications and/or marketing plan for your school or unit? If so, how does social media fit into that existing plan?
  • Is there an existing social media presence for your school or unit, and how could these accounts assist you with your goals?
  • What would you like to accomplish with your social media account? What will be your main Key Performance Indicators (KPIs)?
  • Who is your audience? Are social media platforms an effective way to reach them?
  • Do you have the capacity to create photo and video content tailored to each platform you’re looking to be active on?
  • Is there sufficient staff time and resources to manage the accounts? How will you ensure account security and continuity as a team?
  • Have you reviewed the Tulane brand guidelines?

Once you have reviewed these questions, submit your accounts for approval by the UCM social media team here.


Profile Set Up

When naming your social media accounts, choose a handle that clearly identifies your department or school. Do not create account names that could be misconstrued as the university’s main handles (@Tulane, @TulaneU).

Make sure to link to your website in your Bio/About Section, as well as the University’s community social media policy where space allows.

Schools should not use the official Tulane logo as their social media avatar, and instead use your school’s logo. If you do not have a logo or need any further assistance with social media avatars, you may request help here.


Account Security

To avoid security breaches or losing access to your accounts, please follow these guidelines:

  • Utilize unique passwords and keep them safe in your records. Routinely update passwords.
  • Use two-factor authentication on your accounts, but do not use personal emails or phone numbers to do so if possible.
  • Add Tulane’s social media team members as Administrators on your accounts.
  • Immediately remove employees from accounts when they leave your team. Update passwords when team members leave.
  • Do not tie “dummy” social media profiles to your account. Social platforms routinely shut down dummy profiles which can result in losing access to your account.