Hyperlinks allow you to link to pages on your own website as well as to external websites or resources. Links can be formatted as text links or buttons.
Link Best Practices
- Use specific and descriptive link text. Avoid vague phrases like “click here.”
- Make sure the link text clearly communicates what the user will find when they click it. The link should make sense even when read out of context.
- Do not use URLs as link text (www.example.com). Instead, use meaningful words that describe the content.
- Unless required by your style guide, avoid underlining regular text. Underlined content is often mistaken for a hyperlink.
- Use buttons for important call to action links (“Apply Now,” “Register,” “Give”) to help them stand out. Do not use buttons for standard navigation links to other content pages on your site.
- Limit the number of links per paragraph to avoid overwhelming readers.
- Test your links regularly to ensure they aren’t broken or outdated.
Internal Links
Internal links point to other pages within your own website. These should never open in a new tab or window.
To add an internal link in Drupal:
- Highlight the text you want to use as a link.
- Click the "Link" icon in the content editor toolbar.
- In the "Link URL" field, begin typing the title of the page you want to link to. A list of matching pages will appear.
- Select the appropriate page and click the green checkmark icon to add the link.

When you update the title and URL of a page, Drupal will automatically create a redirect from the old URL to the new one. Adding internal links by searching for the page title helps reduce the risk that the link will break in the future. When adding internal links, avoid using the full url path and utilize the relative path (/drupal-guide/web-content-management/adding-links instead of https://communications.tulane.edu/drupal-guide/web-content-management/a…) or search for the page title.
External Links
External links point to pages or resources that are not on your site. Links to non-Tulane resources can open in a new tab or window.
To add an external link in Drupal:
- Highlight the text you want to use as a link.
- Click the "Link" icon in the content editor toolbar.
- Enter the full URL in the "Link URL" field.
- Click the green checkmark icon to add the link.
Button Links
Buttons should be used for action links like "Apply Now" and "Subscribe."
To add an button link in Drupal:
- Add an internal or external link as described above.
- Highlight your linked text and expand the "Styles" dropdown menu on the toolbar.
- Select Button CB Style from the dropdown options. You will not see the button within the body field. Once you Save the page, you'll see the button on the live page.

Option to open a linked file in a new window
Web Developers: Enable the Advanced Link module or LinkIt module on your site if you want that functionality.
This option was left out of the default editor in D9 due to longstanding accessibility concerns about opening links in new windows. Since this is a WCAG AAA failure and we are only aiming to provide AA compliance, you may enable this optional feature as you see fit.
*Only web developers should enable/configure modules. If you need assistance, please contact the Web Comms team.
Anchor Links
Anchor links, or in-page links, allow users to navigate to a specific section within the same page.